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The amount of adult diapers in Japan to catch up baby
From:DaLian XiongWei Group    Add Time:2011-6-2
Household items from a Japanese company began selling on April 2 against the "shy of the old" ultra-thin diapers. As the product is thin, so outsiders can not tell whether a person pad for diapers. About 70 million elderly people in Japan have "urinary incontinence" symptoms, but had not dare for fear of other people to know the diaper pad.
According to "Japanese Economic News" reported that adult diapers in Japan last year increased to 150 billion yen market size (about 11.4 billion yuan), and baby diapers market flat. This is because in the past 5 years, with the rapidly increasing elderly population in Japan, adult diapers market expanded 40%; while the contrast is, baby diapers during that time have shrunk by 10%.
From the Japanese Ministry of Internal Affairs statistics on 15 March, the Japanese people over the age of 65 than 1 year increased by 80 million, reaching about 29 million, accounting for 22.7% of the population. In particular, women accounted for over 65 years old 25.4% of all women. That is, every four Japanese women, there is an elderly person. Men over the age of 65 accounted for 19.9% of all men, are close to one fifth. According to "Japanese Economic News" forecast, this year or next year, the market size adult diapers over baby diapers market.
Japan's largest optical company, "Tri-Cities HD" from April to August of this year sales of 170 billion yen, up 49% of which came from the sale of reading glasses. The paper said that all the glasses from the industry point of view, based on sales prevail, people over 45 years of age to purchase the glasses from the beginning of 2007 more than 45 years of age. Last year, Japanese travel overseas in more than 40 years of age accounted for 54.5% of customers are more than 10 years ago, an increase of 9 percentage points. Up to 416 billion yen in the gym market, the customers are over 50 years more than half.

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